Designing for user engagement is critical to creating successful digital products for startups. By understanding the target audience, creating a seamless user experience, focusing on essential features, fostering a sense of community, and continuously monitoring and analysing user behaviour, product designers can create products that function well and keep users engaged and coming back.

June 13, 2024

4 min read

A clean and understandable navigation system is essential to giving users a useful web interface that simplifies the process of achieving their search goal — and improving conversion rates instead of bounce rates. Use the above guidelines for navigation usability.

May 31, 2023

4 min read

Accessible design refers to a design approach that considers the requirements that persons with various types of disabilities may have. Accessibility can relate to the quality of individuals with disabilities being able to use services, products, and other facilities independently.

May 31, 2023

5 min read

Understanding the fundamentals is the foundation of good design, as it is for anything else. The design guidelines listed below will assist you prevent design disasters while also allowing you to communicate your main idea.

August 21, 2023

4 min read

COVID-19 saw a high demand in healthcare UX/UI. Individuals want to avoid social interactions as much as possible and instead turn to apps and programs as a substitute. This article discusses the expected thoroughfare of healthcare UX/UI.

May 31, 2023

6 min read

Design thinking is not limited to the world of design. In fact, it is employed in various fields such as science, engineering and even art. Schools such as Harvard and companies such as Apple and Google respectively teach and employ the principles of design thinking. In this article, we’ll tell you what exactly design thinking is and why it is so popular.

May 31, 2023

5 min read

Psychology and user experience (UX) are two inseparable parts of product design, but they still have a lot in common. UX is actually derived from the psychology of humans. However, user experience (UX) is the most important factor in product design.

May 31, 2023

3 min read

Many organisations do not bother measuring the success of their UX Designs. The aim of your UX is to promote a digital product or service, so it is important to measure the usability of your products and services. In this article we will explore what we can measure and how to use usability metrics to do this.

May 31, 2023

4 min read

Before building a house, you must consider the potential structure of the house and its possible occupants. In the same way, information architects determine the same information in the case of a website. Information architecture (IA) is defined as the efficient organisation, structuring and labelling of content. In this article, we will look at effective IA examples.

August 21, 2023

3 min read